“Tastes Great, Less Filling.”
That slogan put Miller Lite on the map. Without it, this brand would be a footnote in time.
Here's why. The name ‘Miller Lite' doesn't result in the best name number. So it needed an additional boost. It came in the form of that famous slogan. The result – Miller Lite hit jackpot with ‘Tastes Great, Less Filling‘ because these four words add up to a fabulously fortunate 19/10/1.
‘Apple' has the same dilemma – a name with a challenging number. Sales were stagnant for Apple. That is UNTIL launching their ad campaign built around the slogan ‘Think Different.'
What a great number those two simple words add up to.14/5, the Media Number. As a result Apple's media ad campaign utilizing ‘Think Different' put it back on the map.
My advice is to have BOTH your brand AND your slogan be fortunate. Like de Beers, owners of the worldwide diamonds market.
‘De Beers' has what the ancient Chaldeans called the ‘Immortality' number. A very, very strong name. Wielding power comes naturally to this company.
Add their famous slogan, ‘Diamonds Are Forever' and the result is truly miraculous.
‘Diamonds Are Forever' resonates to 27/9, a number of abundance and leadership. When I see this kind of combo of great brand name and equally great slogan, I know the company has a major advantage over its competitors. That's an understatement when it comes to de Beers and diamonds.
What this means is this. If own a business, be sure the name is helping you make profits.
You may not have a slogan to go along with your brand, but if you do you'll want at least one or both to act on your behalf. Otherwise you will eventually hit a major road block.
Like Halliburton, Siemens and Lehman Brothers.
Anything we read or verbalize causes a vibration. If the word is used as an identity, like your name, the vibration creates a pattern. This pattern was discovered by the ancients who used it to advise rulers and royalty.
Fast forward to the 21st century. Whether it's names like itunes, Toyota, NBC, Slumdog Millionaire, or The Secret – all of which are highly fortunate names – OR your personal name, the same ancient rules apply.
The effect is the same. You or your business are either being held back or propelled forward.
Here's my big announcement.
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We all have a name, business owner or not. You'll want your most important calling card to activate events in your FAVOR.
Get your ‘Is My Name Fortunate?' report today.